Privacy Policy

Updated on June 1, 2024.

Welcome to the website, mobile application, related sites, and online and digital services of ACCURACY RESEARCH (the “ACCURACY RESEARCH Site,” the “Site,” or the “Sites”), an e-commerce, information, and online communication service provided by ACCURACY RESEARCH and all its affiliates (“ACCURACY RESEARCH” or “We”).

We take your privacy seriously and want you to understand how we collect, use, share, and protect your information. In addition to this privacy policy (“Privacy Policy”), users of the ACCURACY RESEARCH Site should refer to the site’s Terms of Use, as well as any terms and conditions that specifically apply to any product. You can review policies specifically related to patient information (confidential medical information) submitted through ACCURACY RESEARCH’s Internet Services for Patients.

This Privacy Policy applies to all Sites where it is posted. Other ACCURACY RESEARCH online properties may have their own privacy policies that apply to those sites. You should review the privacy policies related to your use of those sites.

What Information We Collect

Information You Provide to Us: We respect the privacy rights of all visitors to ACCURACY RESEARCH Sites. We receive and store certain information that you enter on our Sites or provide to us in any other way through them.

Some examples of the information we collect or that you provide on our Sites, through them, or by using our services, include:

Information that could personally identify you, such as your name, postal address, billing address, shipping address, email address, phone numbers (home, work, and mobile), age, date of birth, social security number, insurance policy number, physical characteristics that allow identification, sexual orientation, IP address, bank account number, credit or debit card number (for payment purposes only), country of origin, ancestry, veteran or military status, illnesses, race, citizenship, information about any physical or mental disabilities you may have, information related to your religious or philosophical beliefs, political opinions, information about your birth sex and how you currently express your gender identity, information related to your sexual life, such as pregnancies, childbirth, and related conditions, any history of criminal convictions, biometric information (e.g., fingerprints, exercise data, psychological characteristics, facial impressions, gait patterns, genetics, behavioral characteristics, voice, sleep data, and iris and retina scans), and genetic information (such as family genetic information) (collectively, “Personal Data”);

Information you provide when completing forms on our Sites, such as forms for requesting medical appointments or product orders. This also includes information you provide when registering to use our Sites, purchasing products, or using services available on the Sites or at centers. We may also ask you for information when you report a problem with our Sites. Some forms collect sensitive information, such as medical information, necessary to provide you with our services;

Records and copies of your correspondence (including email addresses) if you contact us;

Your responses to surveys we may ask you to complete for research, development, and marketing purposes; and

Details of transactions you carry out through our Sites and the fulfillment of your orders. You may be required to provide financial information before placing an order through our Sites.

You may also provide information for dissemination or display (hereinafter “post”) in public areas of the Sites or transmit it to other users of the Sites or third parties (collectively, “User Contributions”). Your User Contributions are posted and transmitted to others at your own risk. Although we limit access to certain pages, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Sites with whom you choose to share your User Contributions. Therefore, we cannot and do not guarantee that unauthorized individuals will not view your User Contributions.

Information We Collect Automatically: We automatically gather information about you as you navigate or use our Sites. The information collected automatically may include usage details, IP addresses, session replay technology, and recording (tracking your movements, clicks, etc., on our Sites), and information collected through cookies, web beacons, pixel tags, and other tracking technologies. As you navigate through or interact with our Sites, we may use automatic data collection technologies (such as the session replay and tracking technologies mentioned above) to collect certain information about your device, browsing actions, and patterns, specifically:

Usage Details: Details of your visits to our Sites, such as traffic data, location, logins, reference and exit pages, the date and time of your visit to our Sites or how you use them, error information, clickstream data, and other communication data and the resources you access or use on the Sites.

Device Information: Information about your computer, mobile device, and internet connection, particularly your IP address, operating system, browser type, and application version information.

Location Data: Information about your location collected through geolocation technology. ACCURACY RESEARCH applications and services operating on mobile devices typically do not use geolocation. However, the ACCURACY RESEARCH application may collect and use geolocation information solely for the limited purpose of facilitating check-in to your scheduled medical appointments upon arrival. You can disable this feature on your mobile device at any time by revoking the authorization allowing the ACCURACY RESEARCH application to use location services.

The information we collect automatically may include Personal Data or we may retain or associate the information we collect with Personal Data that we obtain in other ways or receive from third parties. This helps us improve our Sites and provide a better and more personalized service by enabling us to:

• Estimate the size and usage patterns of our audience;
• Improve our product and service offerings;
• Store information about your preferences, allowing us to customize our Sites according to your individual interests; and
• Recognize or authenticate you when you return to our Sites.

The technologies we use for automatic data collection may include the following:

Cookies (or browser cookies): We and our service providers may use cookies, web beacons, and other technologies to receive and store certain types of information whenever you interact with our Sites via your computer or mobile device. A cookie is a small file or piece of data sent from a website and stored on your computer or mobile device’s hard drive. You can refuse browser cookies by activating the appropriate settings on your computer. Additionally, you may have similar options on your mobile device in the preferences for your operating system or browser. However, if you select this setting, you may not be able to access certain parts of our Sites or use them. Unless you have modified your browser or operating system settings to refuse cookies, our system will send cookies when you direct your browser to our website or use our application.

Google Analytics: On our Sites, we use Google Analytics, a web analytics service provided by Google, Inc. (“Google”) to collect certain information related to your use of the Site. Google Analytics uses cookies, which are text files sent to your computer to help our Sites analyze how users use them. You can learn more about how Google uses data when you visit our Sites by accessing the “How Google uses information from sites or apps that use our services” section (found at https://policies.google.com/technologies/partner-sites). We may also use Google Analytics advertising features or other advertising networks to deliver commercial ads based on your interests, depending on your online activity. For more information about Google Analytics, visit the Google website and the pages describing Google Analytics, such as https://marketingplatform.google.com/about/.

Do Not Track Signals: Some web browsers allow you to send a signal to websites and online services indicating the preference not to be tracked for online activities. We do not respond to such signals at this time. However, we do not track your online activities across third-party websites or other online services for any purpose, including advertising, unless you specifically subscribe to a program or campaign that authorizes such tracking.

Email Communications, Newsletters, and Related Services

Our Sites offer you the opportunity to receive messages from us or third parties. For example, you can subscribe to a free email newsletter from ACCURACY RESEARCH. You can unsubscribe from this newsletter at any time. You can use the opt-out mechanism or unsubscribe link provided in our promotional emails if you wish to stop receiving such emails from us.

Emails you send to us through the links on our Site may be shared with a customer service representative, employee, medical expert, or agent who may be better able to respond to your concern. We strive to respond promptly after receiving communication. Once we have responded to your message, it will be deleted or archived, depending on the nature of the concern. Please note that emails sent to us through the links on our Site are not automatically encrypted, and unencrypted email communications may be accessible or readable by other Internet users while the message is being transmitted.

Surveys

We occasionally survey visitors to our site. Information about these surveys is used in aggregate form, without identification, to help us understand the needs of our visitors and improve our site. We may share this information with third parties with whom we have a business relationship. Surveys generally do not ask for personally identifiable information; if we request contact information for follow-up, you may choose not to provide it. If survey respondents provide personal information (such as an email address) in a survey, it will only be shared with those individuals who need to see it to respond to the question or request or with third parties conducting data management services for our site. These third parties have agreed to maintain the confidentiality of all survey information.

How We Use the Information We Collect

In addition to the uses described above, we use the information we collect for purposes such as the following:

• Optimizing the performance and user experience of our sites;
• Operating, evaluating, and improving our business relationship;
• Providing healthcare services;
• Fulfilling purchases, orders, and requests for products, services, or information on our e-commerce sites, including the ACCURACY RESEARCH Store and Marketplace;

• Processing returns and exchanges on our e-commerce sites, including the ACCURACY RESEARCH Store and Marketplace;
• Tracking and confirming online orders from our e-commerce sites, including the ACCURACY RESEARCH Store and Marketplace;
• Delivering or installing products;
• Marketing and advertising products and services, for example, inferring your interests from your interactions with our websites and newsletters and personalizing promotional ads, newsletters, and offers for you (both on our websites and third-party sites) based on your interactions with us in our stores and your online interests;
• Sending you newsletters via email;
• Conducting research and analysis;
• Providing you with information about your account, special events, and surveys;
• Opening and managing the accounts you have with us.

We may combine this information with any other information we have about you, including, if you are a patient of ACCURACY RESEARCH, any confidential medical information we have about you. If we combine this information with your confidential medical information, we will treat all such information as confidential medical information and only use or disclose it as stated in our Notice of Privacy Practices.

Data Storage

We will retain your information as long as your account is active or as needed to provide you with services, comply with our legal obligations, resolve disputes, and enforce our agreements. You may request to have your data deleted by contacting us using the contact information below. However, we may not be able to fulfill that request in all cases, depending on the laws and regulations governing us. For example, under federal and state laws, we may be required to retain specific identifying information, such as your medical records or other information. We may also have a legal basis or obligation to retain medical and other types of information about you to provide medical care and treatment or to comply with our professional, legal, and other obligations.

Disclosure of Your Information

We may share the information we collect about you with third parties with whom we have partnered to help us provide the Site and the products and services available through it. We may disclose your Personal Data to affiliates, contractors, service providers, and other third parties we use to support our business. Additionally, any use of Personal Data, including confidential medical information, will comply with our Notice of Privacy Practices and any authorization you have granted. The services these organizations provide include IT and infrastructure support services, advertising, marketing, and payment processing services. Advertising and marketing partners may receive and use your Personal Data to assist us with our advertising and marketing efforts. In each case, we will ensure that these third parties have agreed to protect your data.

We may provide third parties with statistical aggregations about our visitors, customer traffic, and related site information. These data reflect site usage patterns collected monthly during visits to our website but do not contain personally identifiable information unless you have given us permission to share such information.

We may also disclose your Personal Data:

• To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as an ongoing concern or as part of bankruptcy, liquidation, or similar process, in which Personal Data held by ACCURACY RESEARCH about users of our Sites is among the assets transferred;
• To fulfill the purpose for which you provided it;
• For any purpose disclosed by us when you provide the information;
• With your consent;
• To comply with any court order, law, or legal process, including responding to any government or regulatory request;
• To affiliates to promote their products or services to you if you purchased one of our products and did not opt out of such disclosures. For more information, see Options on the Use and Disclosure of Your Information;
• To enforce or apply our Terms of Use and other agreements, including billing and collection purposes; and if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of ACCURACY RESEARCH, our customers, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

Choices About How We Use and Disclose Your Information

Our sponsors and advertisers have agreed not to collect any personally identifiable information about visitors to our Site while using our Sites. However, we do not control the use of cookies by third parties or manage the information they collect. These third parties may combine the information they collect with information from their other clients for their own purposes and per their privacy policies.

Additionally, we strive to provide you with choices regarding the Personal Data you provide to us. We have created, or you have available, mechanisms that give you control over your Personal Data:

• Cookie Settings and Advertising: You can set your browser or operating system to refuse all or some cookies or to alert you when cookies are sent. If you disable or refuse cookies, please note that you may not be able to access certain parts of our Site, or they may not function properly.
• Promotional Offers from ACCURACY RESEARCH: If you do not wish for us to use your email address to promote our products and services, you can unsubscribe at any time by clicking the unsubscribe link at the bottom of any marketing email or communication you receive from us, or by submitting a request to our Preference Center. The opt-out does not apply to information provided to ACCURACY RESEARCH as a result of a product purchase or your use of our services. If you wish to opt out of such sharing, email us at mayoclinicpress@service.mayoclinic.com.
• Disclosure of Your Information to Affiliates: By purchasing our products, you agree that we may share your Personal Data with our affiliates for their promotional purposes. If you wish to unsubscribe from these promotions from affiliates, you can do so by clicking the unsubscribe link at the bottom of any marketing email or communication you receive from them. If you wish to opt out of such sharing, email us at mayoclinicpress@service.mayoclinic.com.
• Targeted Advertising: To learn more about interest-based advertising and your rights and options regarding opting out, visit the Digital Advertising Alliance’s website and the Network Advertising Initiative’s website: https://youradchoices.com/ and https://thenai.org/. Please note that if you opt out, you will continue to see ads, but they will not be based on your online activity. We do not control how third parties collect your information or use it to deliver interest-based advertising.

However, these third parties may provide you with ways to opt out of your information being collected or used in this manner. You can opt out of receiving targeted ads from members of the Network Advertising Initiative on their website.

Your Rights Regarding Your Information, and Access and Correction of Information

For non-patient information, you can contact us through the contact information provided below to inquire about what information we have about you and to correct it. Additionally, you can review and modify your Personal Data. To do so, you need to log in to our site and visit the Account Settings or Preferences section. You may also notify us through the contact information provided below of any changes or errors in the Personal Data we have about you to ensure that it is as complete, accurate, and up-to-date as possible or to delete your account. We cannot completely delete your personal information unless we also delete the account you have with us. We may not be able to comply with your request if we believe it would violate any law or legal requirement, if we have a legal basis or obligation to retain it, or if it would cause errors in the information.

If you are a patient of ACCURACY RESEARCH, you can access the patient-related information we have about you in the Internet Services for Patients or our Medical Information Management Department. For more information on how to request your medical records, please ask us or visit the Patient and Visitor Guide online for the location where you receive medical care, and then explore the information disclosure options: https://www.mayoclinic.org/patient-visitor-guide. You can also request a correction to your patient information through our Internet Services for Patients or the Medical Information Management Department. In our mobile app, you can choose to deactivate your account; however, we still have an obligation to retain the patient-related information we have about you under the Health Insurance Portability and Accountability Act and other federal and state laws.

Security

Whether you are visiting the ACCURACY RESEARCH Site or one of our clinics, we use reasonable security measures to protect the confidentiality of personal information under our control and appropriately limit access to it. We use various information security measures to protect your online transactions with us. The ACCURACY RESEARCH Site uses encryption technology, such as Secure Sockets Layer (SSL), to protect your personal information during data transmission. Secure Sockets Layer protects the information you send through our website, such as order information that includes your name, address, and credit card number. However, ACCURACY RESEARCH cannot ensure or guarantee the security of the information you send to us, and you do so solely at your own risk. We have taken reasonable steps to ensure the integrity and confidentiality of the information you may provide that allows personal identification. You should understand, however, that electronic transmissions over the Internet are not necessarily secure and can be intercepted, so we cannot guarantee the absolute security or confidentiality of such transmissions.

Users in the European Economic Area, the United Kingdom, and Switzerland

If you reside in the European Economic Area, the United Kingdom, or Switzerland, the following information applies regarding the personal data collected through the use of our Site.

Purposes and Legal Basis for Processing: As explained above, we process personal data in various ways depending on how you use the services. We process personal data on the following legal bases: (1) with your consent; (2) as necessary to provide the services; (3) to comply with our legal obligations; and (4) as necessary for our legitimate interests in providing the services, as long as those interests do not override the fundamental rights and freedoms related to data privacy.

Transfers: The personal data we collect may be transferred, stored, and processed in the United States or any other country where we or our affiliates or processors have facilities. We will ensure that transfers of personal data to a country or international organization outside the European Economic Area, the United Kingdom, or Switzerland are subject to appropriate safeguards.

Your Rights: You are entitled to the rights set forth in Chapter III of the European Union’s General Data Protection Regulation, the General Data Protection Regulation and the Data Protection Act 2018 of the United Kingdom, or Article 2 of the Swiss Federal Data Protection Act concerning the processing of personal data, such as the right to access, correct, and request deletion of them. To verify your identity, we may ask you to provide personal information before accessing any record containing information about you. To exercise these rights, contact the Data Protection Officer of ACCURACY RESEARCH by email at accuracyresearch.com.

Complaints or Concerns: You are free to express your complaints or concerns to ACCURACY RESEARCH by contacting the Data Protection Officer of Mayo via email at accuracyresearch.com. You also have the right to file a complaint with a supervisory authority.

Protecting Children’s Privacy

Aside from our Internet Services for Patients, our Sites are not intended for users under the age of 18. No one under 18 may provide information on the Sites or through them. We do not knowingly collect Personal Data from users under 18. If you are under 18, do not use or provide any information on our Sites, including your name, address, phone number, email address, or any screen name or username you may use. If we learn that we have collected or received Personal Data from a user under 18 without parental consent verification, we will delete it. If you believe we might have any information from a user under 18, please contact us through the contact information provided below.

Our Internet Services for Patients are available to patients aged 18 and over. They are also available to patients aged 13 to 17 with parental or legal guardian permission.

Links to Other Websites

Our Sites may contain links to other websites that have their own privacy policies. Be sure to review the privacy policy of the site you visit.

Privacy Policy Updates

We may need to update our Privacy Policy as technology changes and ACCURACY RESEARCH evolves. If we make significant changes to this Privacy Policy, we will post a prominent message on our websites.